How Grocery App Reshaping The Online Grocery Shopping Experience?
Today once again we can see our dependency on online groceries has been enlarged due to the pandemic situation because people want to stay safe in their homes, without taking any risks they want to buy groceries online. The online grocery shopping market is expected to expand to 21.5% of total US grocery sales by 2025, which will be noticed as a huge growth from 2020. Seeing the huge growth of the grocery market the competition is increasing among retailers because every retailer needs to stand out by delivering great shopping experiences to customers. Some of the challenges or issues that online grocery owners face are: 1. High acquisition costs 2. Finding the right channel 3. The need to rethink selling tactics Grocery stores or brands can gain competitive benefits by leveraging a powerful and intelligent customer engagement platform to create pleasant and personalized multichannel customer experiences, hereby boosting engagement and retention. Customer engagement is very important